EDM Artist Logo: The Happy Rhino

Problem: A musician needed a distinct, memorable logo to establish their identity in the EDM scene. The goal was to visually capture the balance between strength and approachability, mirroring their “wubby” yet danceable dubstep sound.

Process: The design started as a hand-drawn sketch, emphasizing sharp lines for power and smooth curves for a welcoming feel. After scanning, digital refinements in Procreate cleaned up the form, ensuring it worked well across various applications, from album art to promotional materials.

Impact: The finalized logo provided the artist with a strong, recognizable brand element. It was successfully incorporated into album artwork and other media, reinforcing their unique musical identity.

Future Improvements: While the process was efficient (completed in a day), refining initial sketches could improve scan quality, reducing digital cleanup time. More iterations could also explore variations in line thickness and expression for subtle branding shifts.

Primary sketch (above)

Scanned illustration (above)

Final logo (above)